In a simple word, Bill board is large outdoor panel found on the side of roads and streets or on buildings. Or you can call it a larger version of Sign Board also.
It’s Mainly use for advertising purpose billboard target drivers and pedestrians. The high impact they create make billboards one of the preferred outdoor advertising media to create awareness of a brand , a product of a service. Billboard are usually designed using large image and few words .
Also plays a very important part in a business and can often contribute to the success or the failure of a business.
Billboard helps direct customer flow around a shop or shopping center . It also encourage impulse purchases and highlight particular promotion as a point of purchase display.